Out With the Old, In With the Bold

Born between 1997 and 2012, this generation is bringing a fresh, vibrant perspective to homeownership and interior design and shaking up the traditional norms of property styling. To capture the attention of these young investors, you’ll need to understand their preferences and adapt your staging strategies accordingly.

The Rise of Gen Z

Gen Z is starting to move from renting to owning, driven by a desire for stability and investment in property. Additionally, 59% of this generation view homeownership(link is external) as a top sign of success. Despite the significant portion of their income spent on rent, they are saving diligently for down payments and are ready to invest in properties that resonate with their tastes and lifestyles.

Key Design Trends Among Gen Z

Unlike previous generations who leaned toward neutral, minimalist aesthetics, Gen Z favors bold, vibrant(link is external) and eclectic styles. This preference is evident in the popularity of maximalist design trends on social media platforms like Instagram, Pinterest and TikTok.

These platforms have become hotbeds for showcasing colorful interiors, mixing patterns and personalized decor that stands out. Here are some key design trends among Gen Z that can guide your staging strategies.

• Maximalism: Bold colors, diverse patterns and a mix of vintage and modern pieces characterize this trend. Gen Z appreciates the playfulness(link is external), visual excitement, rich textures and personal expression maximalism allows.
• Sustainability: Eco-friendly materials and upcycled furniture are highly valued(link is external). This generation is conscious of their environmental impact and prefers decor that reflects their values. What’s more, nearly two in three Gen Z consumers(link is external) are willing to pay more for sustainable products.
• Technology integration: Smart home features and tech-savvy decor are essential. Gen Z clients are digital natives who expect their houses to be equipped with the latest technology.
• Personalization: Unlike the uniformity of traditional staging, Gen Z is drawn to spaces that reflect individuality. Unique art pieces, quirky furniture and personalized spaces appeal to these buyers.

How Real Estate Agents Can Adapt Staging Strategies

To attract Gen Z investors, it’s time to think beyond the typical neutral palette and embrace a more dynamic and engaging approach to interior styling. Here are some actionable strategies to consider.

• Embrace bold colors and patterns: Neutral tones have long been a staple in home staging, but they might not catch the eye of Gen Z customers. Consider incorporating bold colors and patterns in your styling efforts. For example, a brightly colored accent wall, patterned rugs or statement furniture can make a house more vibrant and inviting.

Source